A title sequence's main function is to impart information to the viewer.
- title
- who's in it
- who made it
A title sequence's secondary function is to set the TONE and PREPARE the viewer for what they are about to experience.
A title sequence should be in keeping with the film it precedes, it should not seek to overshadow or upstage it.
Things to consider:
- legibility
- fit for purpose
- emotional response - creates a feeling
- pace (speed)
Onscreen Layout
Hierarchy
A typographic hierarchy expresses an organisational system for content, emphasizing some data and diminishing others. A hierarchy helps readers see a text, knowing where to enter and exit and how to pick and choose among its offerings.
Each level of the hierarchy should be:
- signaled by one or more cues
- applied consistently across a body of text.
A cue can be:
- spatial (indent, line spacing, placement on page)
- graphic (size, style, color of typeface)
Infinite variations are possible.
Typeface - In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyph s that share common design features. Each of a typeface has a specific weight. style, condensation, width, slant, italicization, ornamentation, and designer or foundry (and formely size, in metal fonts).
Saul Bass
This is example of Saul Bass title Sequence for a movie ''The man with golden arms''1955.
The key to designing and producing an effective title sequence is to fully understand the film.
Ask yourself:
- what is the movie about?
- what is it really about?
Read between the lines, what is the underlying theme, is there a subtext. What emotional response does the director require from the audience?
Stephen Frankfurt ''To kill a Mockingbird'' 1962.
As you can see in Dr. Strangelove title Sequence by Pablo Ferro a font style is the same.
Persepolis title sequence is a reference to the historic city of Persepolis.
Here you can watch a video.
Kyle Cooper
Also there is very good example of title sequence by Kyle Cooper in Se7en 1995 movie.
Maurice Binder

Completely done by Maurice Binder who designed the original gun/shot title sequence that became the signature opening montage for James Bond movies.
Pat Gavin
Title Design - Pat Gavin's Title Sequence.
Tomato
MY PROJECT
Titles set the scene, often reflecting the genre, nature of theme of a film or television programme. In film they play an integral part in leading the audience into the idea or intention of the film. In television they often provide factual information, but it is important that they set a tone so that an expectation is put in place.
I need to make at least 6 recordings, or still digital images, from television or videos of examples of good and bad titles. Also I need to choose a good range of examples to discuss for presentation. I can use video, still photographs and/or AV (Audio tape and slide show). Consider the differing styles, genres and subjects applied to television and film.
I need to produce at least FOUR original Title sequences from existing films and tv programmes: either one or two from Television Drama or News/Current Affairs, and the other two or three from Spaghetti Westerns, Bollywood or Thriller.
I can only choose one from each genre. Re-search into the genres, brainstormed ideas and storyboard. My produced sequences must be no longer than 30 seconds. I may use music or sound, but it must be of your own making or reinterpretation and not pre-recorded.
My Final Projects you can find on YouTube:
Blue Velvet by David Lynch Spaghetti Western "Once Upon Time in the West
Spaghetti Western "Once Upon Time in the West
http://www.youtube.com/watch?v=2gTyRb37DhM&feature=youtu.be
Friday Crits
Spaghetti Western
What could be improved?
·
Sound
·
Elements of humour
·
Shoot more details (Medium, long shot)
Character is very good.
I want to see more of his act.
Blue velvet
Video fits the genre and the movie
Entering pace was good
Sound played big role
This title sequence works very well for this movie
the moon shot was great